At an event in London Telefónica Digital announced a number of significant developments in its strategy for taking Telefónica beyond connectivity. The unit expects to drive annual revenues of approximately €5bn for Telefónica by 2015 with an annual revenue growth rate of 20%, as well as driving considerable additional benefits to Telefónica operations. 

Telefónica Digital was created in September 2011 in response to the growing digitisation of the economy and is tasked with seizing new opportunities within services sitting beyond the traditional network connectivity offered by telecommunications operators. Leveraging Telefónica’s core assets in terms of customer base, global reach, local distribution and existing technical expertise, Telefónica Digital is driving incremental revenues across areas ranging from mobile commerce and advertising through to machine-to-machine, eHealth, video & content, digital security and cloud computing. 

In providing a strategy update to the financial community, Telefónica Digital today unveiled a number of key new developments, including: 

- Direct to Bill to drive mobile content monetisation