Ford, Microsoft, Healthrageous and BlueMetal Architects announced an alliance Wednesday to research technology to help people monitor and maintain health and wellness while on the move.
The alliance was unveiled during the “Doctor in Your Car” keynote address at the Digital Health Summit at the International CES.
“People are spending more time in their cars, and with the tremendous growth in mobile healthcare solutions, Ford is dedicated to understanding the value of being able to connect to health and wellness-related services while driving,” said Gary Strumolo, manager of Infotainment, Interiors, Health and Wellness at Ford Research and Innovation. “Our connectivity platform – Ford SYNC – provides easy, voice-controlled access to mobile devices such as smartphones and tablets, and therefore it makes sense to research areas that are important to our customers.”
Customer research and societal trends suggest there’s a strong business case for Ford to explore opportunities in health and wellness technology, Strumolo said.